Corporate Social Responsibility

Program

Day 1 : Introduction to Corporate Social Responsibility

Time Session
9:00 – 9:45 am Introduction and Overview to the Week
9:45 – 10:45 am A Brief History of CSR:  The changing relationship between business, society and government has precipitated a global movement towards more socially aware or socially responsible business approaches. Since the 1990s and 2000s, Corporate Social Responsibility (CSR) has expanded and evolved considerably. During this session, we will review a brief history of CSR practices.
11:00 – 11:45 am Trends and Approaches: Sustainability, corporate citizenship, business ethics, stakeholder management, the list goes on. It seems like everyday we call CSR by a new name. During this session, we will introduce terms, trends, and approaches that keep this industry moving forward and will be covered over the course of the week.
11:45 – 1:00 pm CSR Practicum:  Students will break into teams, pick a company to conduct a case study on, and outline business goals and challenges. This will be a week-long activity with each day building off the previous days’ activities.
2:00 – 4:00 pm “The Circular Economy: Unleashing the New Business Value” 

The linear take-make-waste industrial model is no longer viable in the face of rapid population growth and resource constraints. This paradigm is giving way to the circular economy, a model that focuses on careful management of material flows through product design, reverse logistics, business model innovation, and cross-sector collaboration. This more regenerative model affords a viable business opportunity to successfully tackle environmental priorities while stimulating economic growth and development.

4:00 – 4:45 pm Developing a CSR Strategy:  Students will break into groups and work through a guided exercise to develop a basic CSR strategy.
4:45 – 5:00 pm Close and Wrap-up

Students will deliver brief feedback on their CSR strategies and Ms. Ragan will summarize the day’s lessons.

Day 2 : The Creative Capitalist Approach to CSR

Time Session
9:00 – 9:45 am A Strategic Approach to CSR:  Creating shared value is a powerful concept for business. Ultimately, it’s a strategy for developing future markets while also strengthening economies, the marketplace, communities, and corporate bank balances. During this session, we will evaluate this new approach and highlight case study examples of shared value successes.
9:45 – 11:00 am Linking Community and Business: Hungry Harvest is on a mission to fight food waste and end hunger in Washington D.C. and Maryland. The company recovers surplus fruits and vegetables and distributes them at a deep discount to communities. They hire help from homeless shelters giving jobs to community members that need them most. Hungry Harvest will join us for a Q&A with students to share details of their business, plans for growth, and key challenges they face as a social business.
11:15 – 1:00 pm CSR Practicum:  We will lead students through a structured exercise to build a basic business plan for their CSR activities. Students will be invited to share a brief overview of their plans.
2:00 – 4:00 pm Meet with Dr. Al Hammond:  Dr. Hammond is Senior Entrepreneur with Ashoka’s Full Economic Citizenship program, where he is leading an effort to transform rural healthcare. He is also a serial social entrepreneur, with five prior start-ups to his credit, now working on a healthcare social enterprise that is being piloted in rural India. Dr. Hammond is also the author of “The Next 4 Billion: Market Size and Business Strategy for the Base of the Pyramid.”
4:00 – 4:45 pm

 

Barriers! During this debrief and wrap-up, we will run through many of challenges and barriers organizations and individuals face in integrating shared value into their core business operations.

Day 3 : Partnering to Do Well

Time Session
9:00 – 9:45 am A Partnership Approach:  Partnerships with donor organizations, non-governmental organizations, religious institutions, or even other businesses can make it easier for companies to invest in the issues that matter most to them. During this session, we will review the various approaches towards partnership.
9:45 – 11:00 am The Global Handwashing Partnership: A Case Study

The Director of the Global Handwashing Partnership will provide an introduction to the global partnership to promote handwashing as one of the simplest ways to reduce transmission of disease. She manages the partnership from Washington, DC but it reaches over 80 countries around the world.

11:15 – 1:00 pm CSR Practicum:  We will lead students through a structured exercise around partnership strategies. The exercise will lead them through opportunity mapping, stakeholder mapping, and building and engagement plan.
2:00 – 4:00 pm Meet with Global Development Lab Strategic Partnerships Office: overview of CSR partnership strategies
4:00 – 5:00 pm

 

Measuring Impact:  Without measuring impact, you can’t assess value. Bringing monitoring and evaluation principles in early to a partnership or a CSR plan are critical. We will run through best practices in developing a monitoring and evaluation plan before ending for the day.

Day 4 : Telling Your Story

Time Session
9:00 – 9:45 am Beyond the CSR Report:  CSR can be pretty exciting so why do companies invest a lot in putting out a report once a year? To get the most out of your CSR investments borrow from some of the best that Madison Avenue has to offer you. During this session, we will review approaches for effectively communicating CSR.
9:45 – 11:15 am Communicating Well: A panel of leading communications professionals will talk about new approaches, best practices, and real-life examples of companies that nailed their CSR communications. Q&A to follow moderated discussion.
11:30 – 1:00 pm CSR Practicum:  Students will work through a structured exercise to build a communications plan for their CSR strategy. As part of this activity, we will work through goal identification, audience mapping, developing a value proposition, messaging and channels.
2:00 – 4:00 pm Bringing it all together:  Students will be given two hours to work through their CSR plans and develop a pitch that will be delivered before a panel of judges. All instructors will be available to work one-on-one with teams to ensure they have help building a compelling pitch.
4:00 – 4:45 pm Delivering the Pitch: Students will be invited to deliver a pitch for their CSR plan before their classmates. Feedback will be given to students to help strengthen their presentations for the Shark Tank.
4:45 – 5:00 pm Close and Wrap-up

Day 5 : Shark Tank!

Time Session
9:00 – 9:45 am Welcome
9:45 – 11:00 am Shark Tank: Students will present their pitch for their CSR program to a panel of judges. They will receive feedback and advice on how to improve their strategy.
11:00 – 12:00 pm Future Trends: Review key concepts from the week, provide thoughts on future trends
12:00 – 1:30 pm Net Impact: Networking Lunch

Important Notes:

Arrival Date: 15th of April, 2016

Departure Date: 24th of April, 2016

Price include: 

  • Fee of the program
  • Flight tickets (Both Ways)
  • Accommodation
  • Airport Transfers
  • Local Transfers

Last day for application : 10th of March,2016


Programa Başvur

Program Hakkında

Program Süresi

32 hours/5 days

Program Ücreti

2.850$

Eğitim Gün ve Saati

  • Pazartesi ( 09:00 - 17:00 )
  • Salı ( 09:00 - 16:45 )
  • Çarşamba ( 09:00 - 17:00 )
  • Perşembe ( 09:00 - 17:00 )
  • Cuma ( 09:00 - 13:30 )

Başlangıç Tarihi

18 Nisan 2016

Bitiş Tarihi

22 Nisan 2016

Eğitim Yeri

BAU Washington DC

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